SS – SupermarketSampling

Engage and Influence 4 Million
Hard-To-Reach Shoppers Weekly

Kids : Parents : Students : Millennials : Supermarket Shoppers

Authentically Reach 150M People Nationwide

About Us

Our platforms engages hard to reach consumers in supermarkets that are underserved with effective advertising and promotional messages.

We facilitate trial and purchase by building emotional connections with these overlooked consumers.
Our network can also target Hispanic, Asian, and African-American consumers in selected stores and markets.
In-store sampling opportunities include product distribution, table displays, signage, plus experienced brand ambassadors.

Select Clients

Select Case Studies

Leadership

Stav Vaisman

CEO

Jeff Holland

SVP Business
Development

Rob Cooke

EVP Client Growth
Solutions

Alison Devlin

SVP
YouthReach

Rhandy Tavares

SVP Supermarket
Sampling

Rosa Tripodi

SVP
Logistics

Stav Vaisman

CEO

Alison Devlin

SVP
YouthReach

Jeff Holland

SVP
Business Development

Rhandy Tavares

SVP
Supermarket Sampling

Rob Cooke

EVP
Client Growth Solutions

Rosa Tripodi

SVP
Logistics

Advisory Board

Alex Dubin

CEO, Submersive
Media

Brad Kessler

Chief Strategy Officer, Academic Approach

Christopher Shays

U.S Congressman,
Harvard Fellow

Daria Vaisman

Director, Office for the Prevention of Hate Crimes

Jamie Mandor

CEO,
Mubic

Kay Lucas

CEO,
Mediasense

Matthew Pace

Partner,
Rimon Law

Richard Hollis

Chairman and
CEO, Holonis

Richard Swett

U.S. Ambassador
and Congressman

Susan Haspel

Director, Boys
and Girls Clubs

Alex Dubin

CEO, Submersive
Media

Brad Kessler

Chief Strategy Officer,
Academic Approach

Christopher Shays

U.S Congressman,
Harvard Fellow

Daria Vaisman

Director, Office for the
Prevention of Hate Crimes

Jamie Mandor

CEO,
Mubic

Kay Lucas

CEO,
Mediasense

Matthew Pace

Partner,
Rimon Law

Richard Hollis

Chairman and
CEO, Holonis

Richard Swett

U.S. Ambassador
and Congressman

Susan Haspel

Director, Boys
and Girls Clubs

Published Articles

The Remedy For Children's Pandemic Isolation? After School Activities

Just like the economy, children cannot simply rebound from the pandemic. Social-emotional recovery for children must begin immediately to avoid long-term consequences

Should You Renegotiate Your Employees' Salaries Now That They're Working Remote?

The pandemic has changed the way we live and work — in some cases permanently. Many employers have decided to keep remote work as an option for some workers.

How Should We Return to Work? The Future of the Hybrid Workforce

The end to our global health crisis journey may be nearing, and now employers face a dilemma: Should they stay at home or go back to work?

A Safer Return for In-Person Education and Childcare

Even before the pandemic, parents were well-aware of the contagion risk presented by schools and childcare settings.

America's Children Should Be First Priority for Vaccinations: The Economic Argument

America looks toward the winter with a contradictory mix of dread and hope.

Kids Stuck at Home? How Nonprofit and Commercial Sectors Are Meeting Afterschool Needs for Entrepreneurs.

We’ve all heard the complaints from otherwise loving parents:

Should You Accept or Reject VC Funding?

Venture capital for startups often comes with strings attached. Some investors want more than an equity stake; they also want executive power.

The Trend That’s Killing Startup Innovation

Mergers and acquisitions in the high-tech sector have reached historic levels.

How to Catch an Employer’s Eye if You Don’t Have Much Experience

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup.

Here’s What the Best Entrepreneurs Understand About Failure

Fledgling entrepreneurs must understand the stark facts about startup life. First, there are easier and faster ways to earn a good living than starting a business

Answering ‘Yes’ to These 3 Questions Means It’s Probably Time for a New Job

Changing jobs might be tough, but staying at a dead-end job is its own kind of torture. Every job reflects tension between the employee and the firm:

Here’s Why You Might Want to Rethink Asking for That Raise

The common mindset when asking for a raise is to consider one’s personal and financial self-interest. This self-serving approach is understandable.

3 Startup Realities That Hollywood Gets Wrong Every Time

The biggest misconceptions about startup life can be traced to Hollywood’s portrayal of them

How Using Profanity Can Actually Help You at Work

In February 1943, the II Corps of the U.S. Army suffered one of the greatest setbacks of World War II.

Startups Should Stop Obsessing About Perks So Much

Perks certainly represent a heralded role in startups, but they aren’t the key to attracting and retaining talent.

3 Ways to Get Investors’ Attention

Startups are a source of both great opportunity and great risk, so your initial appeals to friends and family as investors must be thorough, well reasoned, and shrewd.

The Harsh Reality of Hiring Your Friends

I’m certainly no stranger to mixing friends with business. I started my company with a friend, raised money from friends, have hired friends, and will continue to hire my friends.

How Using Profanity Can Actually Help You at Work

In February 1943, the II Corps of the U.S. Army suffered one of the greatest setbacks of World War II.

How to Build Trust With Your Business Partner

I’ve had a partner in every one of my business ventures.

3 Common Startup Mistakes You Should Avoid

Many of us started our companies when we were young and relatively inexperienced. Predictably, most of us have made a few errors along the way.

The 2 Lessons Every Entrepreneur Can Learn From Thomas Edison

Most of my business role models have been those I’ve observed up close and personal.

What a Brutal Investment Meeting Taught Me About Being More Prepared

Investors are justifiably tough. Their questions are intended to evaluate not only your business plans, but also your personal credibility and viability.